Marketers have an important role to play in this process, as sustainability will have a significant effect on value drivers such as resource use, relationships, competitive advantage, and brand reputation.
Companies are coming under pressure from many directions to become more sustainable and business leaders are finding the need to develop a range of responses to these pressures.
Cape Town’s Sustainable Brands event was the first of its kind in Africa. Hundreds of thought leaders, brand innovators, designers, and global business leaders gathered to explore various topics and issues pertinent to sustainability over a period of 4 days. Brands such as Procter and Gamble, Nedbank, SAB Miller, and BASF were represented. The event …
Highlights from the Sustainable Brands Africa Conference 2016 Read More »
2015 was the target year for the achievement of the Millennium Development Goals (MDGs) and the launch of the Sustainable Development Goals (SDGs). Energy is a dominant contributor to climate change, accounting for around 60 percent of total global greenhouse gas emissions. The UN Secretary-General Ban Ki-moon is leading the ’Sustainable Energy for All’ initiative …
The Rising Significance of the Sustainable Energy Brand Read More »
In the twentieth century, marketing became a new driver of change in society. Beyond the awareness that the products we consume are marketed to us; we should also be aware that marketing processes also determine the political leaders we choose, where we invest our savings, where we go to learn, whether we take care of …
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