The UNCTAD14 conference ended in Nairobi last week on a triumphant note when the close to 5,000 delegates who gathered in Nairobi from different parts of the world came up with an ‘azimio’ – a Kiswahili word for an accord or declaration. The delegates who represented 194 member states reached a consensus giving a central …
Cape Town’s Sustainable Brands event was the first of its kind in Africa. Hundreds of thought leaders, brand innovators, designers, and global business leaders gathered to explore various topics and issues pertinent to sustainability over a period of 4 days. Brands such as Procter and Gamble, Nedbank, SAB Miller, and BASF were represented. The event …
Highlights from the Sustainable Brands Africa Conference 2016 Read More »
Another interesting session was the UNCTAD14 parallel session on Sustainable and responsible investment at Riara University. The thought-provoking discussions began with the School of Business Dean Prof. Abel Kinoti setting the agenda for moving from decisions to actions on the Sustainable Development Goals (SDGs). Next up was Dr. Maria Alenjadra-Peres, a professor at Universidad in …
Last week, Safaricom launched it’s Sustainable Development Goals (SDGs) strategy in a colorful event in Nairobi. The event marked the first public commitment to the SDGs made by a company in Kenya since they were launched last year. In his opening remarks, Safaricom CEO, Bob Collymore noted that the SDGs usher in a new era …
Safaricom Launches its Sustainable Development Goals Strategy Read More »
I caught up with His Excellency Dr. Mukhisa Kituyi, the Secretary-General of UNCTAD in the sidelines of the Safaricom SDGs strategy launch last week. He is in town for the fourteenth session of the United Nations Conference on Trade and Development (UNCTAD 14). The session, which takes place from 14th to 22nd July 2016 in …
The Growing Importance of the Sustainable Stock Exchanges Read More »
2015 was the target year for the achievement of the Millennium Development Goals (MDGs) and the launch of the Sustainable Development Goals (SDGs). Energy is a dominant contributor to climate change, accounting for around 60 percent of total global greenhouse gas emissions. The UN Secretary-General Ban Ki-moon is leading the ’Sustainable Energy for All’ initiative …
The Rising Significance of the Sustainable Energy Brand Read More »
There is a school of thought that suggests products are made and owned by companies while brands are made and owned by people – the consumers. The benefits of building substance for brands are all-encompassing. For one, brand stories more holistic and credible. It also makes the company’s sustainability principles relevant to customers and creates …
Nairobi Java House recently rebranded. The coffee chain, which has 36 coffee houses and restaurants, is now sporting a new logo. In an interview with Reuters, Kevin Ashley, who founded Java’s first outlet in Nairobi in 1999, said the company is looking to expand to Kigali, Dar-es-Salaam, Lagos, Accra, and Lusaka. For now, the firm’s …
Sustainability Marketing: From Brand Image to Brand Substance Read More »
I like to start every conversation about branding with a quote by the author of the famous book, ‘How to make friends and influence people’, Dale Carnegie. He says when dealing with people; remember you are not dealing with creatures of logic, but creatures of emotion. ” This is because the decisions made by consumers …
Leveraging on Sustainability to Create Brand Love Read More »
In the twentieth century, marketing became a new driver of change in society. Beyond the awareness that the products we consume are marketed to us; we should also be aware that marketing processes also determine the political leaders we choose, where we invest our savings, where we go to learn, whether we take care of …
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